項(xiàng)目性質(zhì)是一個(gè)潮流品牌飲品店，品牌客戶(hù)群體主要為年輕潮流人士，設(shè)計(jì)師初步希望將此店結(jié)合舊時(shí)回憶，創(chuàng)造一間能夠繼續(xù)引領(lǐng)這條舊街道潮流的潮店；同時(shí)也希望能結(jié)合HI-POP品牌的理念，通過(guò)設(shè)計(jì)來(lái)升級(jí)店面的形象，長(zhǎng)遠(yuǎn)的提升HI-POP的社會(huì)認(rèn)知度。





       設(shè)計(jì)概念來(lái)源于兒童時(shí)飲碳酸汽水時(shí)用飲管飲汽水的那種爆發(fā)感覺(jué)，充滿(mǎn)甜味，充滿(mǎn)氣體的液體由口中瞬間進(jìn)入，經(jīng)過(guò)食道到達(dá)深處，然后打一聲“嗝”，這爽快感覺(jué)是小時(shí)候最大的滿(mǎn)足?；厥覂?nèi)空間為一個(gè)長(zhǎng)方形規(guī)整空間，主要運(yùn)用了黃色與黑色兩個(gè)盒子空間體塊space block的聯(lián)系構(gòu)造，天花用吸管元素裝置由門(mén)口一直延伸進(jìn)去室內(nèi)最深處，串連黃色與黑色盒子，就像飲汽水時(shí)充滿(mǎn)味道與口感的爆發(fā)一樣，直入空間深處。地面到墻身的體塊采用了素描圖案的花磚，令人回想起學(xué)生時(shí)期百無(wú)聊賴(lài)，浮燥時(shí)用鉛筆在紙上亂畫(huà)圈圈的感覺(jué)。三者結(jié)合交織，空間相互穿插，加上簡(jiǎn)單卻古怪的怪物公仔圖案，潮流公仔的點(diǎn)綴，創(chuàng)造出一個(gè)令消費(fèi)客戶(hù)能回憶過(guò)往的空間，整體氛圍也令人情緒活躍、潛意識(shí)地加快客人進(jìn)餐的速度，從而提高店內(nèi)的客流量，符合當(dāng)今快時(shí)尚餐飲空間的商業(yè)運(yùn)作模式。

The project is located in an old street full of nostalgia and memories of childhood. It is called CD street. A place filled with CDs, toys and elaborate works; a place where the local post-80s will never forget and a place where local trend started in early 90s. Today, it is no longer bustling; there is no student fashionista and no smell of memories. In this fast developing era, while top buildings are booming up, streets of old neighborhood fall quietly. Without past bustling and song of HK idols, there is more silence, but memories never die…

The project is a fashionable brand drink store whose target customers are mainly fashionable youths. The designers’ first idea is to build a fashion store to lead the tide of fashion of this old street through integrating old memories into the store. The designer, at the same time, wants to combine HI-POP’s brand concept to upgrade the store image through design, so as to increase its social awareness in a long term.


 

Design concept is derived from the outbreak of cool feeling when we use tube to drink carbonated soft drinks in our childhood. The sweet, gassy liquid goes into our month instantaneously and goes deep through our esophagus, and then a “belch” is made, this cool feeling is our biggest satisfaction as a child. Indoor space of the site is a rectangle space which is built mainly by connecting two space blocks-a yellow box and a black box. The ceiling is decorated with tube element which extends from the entry to the deepest interior space and connects the yellow box and black box .It reaches the deepest place of the space, just like the burst of taste and texture when we drink soft drinks. Blocks of the floor and wall use encaustic tiles with sketch, which makes visitors remember how it felt like doodling circles on paper during their boring school days. The combination of the two blocks and ceiling, and the interweaving of spaces, together with the decoration of simple but strange monster dolls design and fashionable dolls; a space which could make customers recall the past is created. The whole atmosphere keeps customers’ spirits up and increase subconsciously customers eating speed. Guest flow of the store is increased in this way, and such design fits the business operating mode of today’s fashionable food and beverage space.